PhoneFavs has been profiled on the Mobile Marketing Watch site today.

You can read the piece here, or view it mobilized.

I’ve overhauled and fine tuned the mobile site directory on PhoneFavs. The mobile directory now shows 10 links per page for faster loading, has a new easier to remember url structure and new latest links added and most popular sites pages.

You can now follow PhoneFavs via Twitter.

We will be posting the latest blog posts, new features, updates, and new mobile sites on our Twitter feed along with any other random thoughts.

PhoneFavs will be at the CTIA mobile tradeshow in Vegas next week, so lookout for updates from there and drop us a line if you want to say hello at the show.

In partnership with Greystripe, PhoneFavs has launched a new mobile game section of the PhoneFavs mobile portal. games.phonefavs.com offers free mobile game downloads for hundreds of mobile handsets.

There are hundreds of games to choose from many leading mobile game developers. The titles are broken down into a number of categories including: Action, mobile pets, puzzle, Arcade Sports, Casino, One Thumb and many more. Leading titles include: Top Gun Air Combat, Arcade Park v1, Lego Bricks, Sonic, Solitaire, Speed Demons and Garfield Bowling.

The games are 100% free, but your service provider may charge for normal airtime and/or data usage. In exchange for the free downloads, the games display a very brief advertisement (which you can bypass) when it starts and exits.

Compatibility
The site attempts to auto detect your phone, if it does not you can choose the closest match from select phone list. The games are mostly standard Java J2ME apps, so if your phone supports java the games should work.

I spent some time fixing a few bugs and improving the mobilizer service. It’s now easy to access on its own domain at m.phonefavs.com I sorted out a few rss feed issues, and corrected some bugs. There is also a new easy to remember url feature so you can quickly and directly mobilize a site.

Simply type in the m.phonefavs.com/ domain and place the site url or name after the slash. For example:

http://m.phonefavs.com/digg.com
http://m.phonefavs.com/nytimes.com
http://m.phonefavs.com/feeds.feedburner.com/TechCrunch

Enjoy!

Here’s a useful PhoneFavs feature you may not have known about…

The PhoneFavs mobilizer can also handle most RSS and atom feeds. This can come in handy in a number of ways. For instance you can save RSS feed links as a Fav, and then access them to see the latest headlines from your feed and the links will be automatically mobilized.

Despite the prevalence of the mobile web these days, many sites still do not offer mobile versions of their content. In cases like that you can use a site’s rss feed to create a mobile version of site on PhoneFavs.

A good example would be the popular social news site Reddit. While the site is mostly text based, it also has a lot of ajax and javascript that may choke mobile browsers and prevent the site from working properly. Also all the links on Reddit go to desktop designed sites.

If you plugin Reddit’s rss feed into PhoneFavs you get a clean and mobile phone adapted version of the site. It loads quickly and all the links to articles will go through the PhoneFavs mobilizer! Click here to add Reddit to your Favs, and you can see it in action in the screenshot below:

You could even setup your own specific group of RSS links in your Favs. Just tag your feed’s as ‘rss‘ or ‘feed‘ to keep them in a special section. Just be sure to click on the mobilizer button to access the mobilized feeds.

AddtoAny is a social bookmarking aggregator that provides a automated button for site owners and bloggers to add tho their site to give readers the option to save the current site or article on a myriad of social bookmarking sites and user services. For instance, with one button you can let your users save an article on digg, reddit, myspace, facebook, yahoo, a ton of other sites and now PhoneFavs as well!

You can see it in action at PalmInfocenter, underneath each article next to the permalink button is a link to “bookmark & share”, clicking on that will present the addtoany dialogue that lets users save the article on their desired site.

I’ve also added a link here so you can save PhoneFavs.com to wherever you would like:

Our more astute users out there may have noticed our newly minted icon up above. The new PhoneFavs logo is a more modern take on the prevailing mobile phone form factor in a pseudo tri-dimensional style.

Many thanks to the fine pixel work of Dave at Glyph Lab. I basically asked Dave to improve upon the existing icon we had been using and he did a truly outstanding job.

What do you think?